CASE STUDY 

My name is Henry, and I’m the Co-Founder of Viral Glaze.

In 2020, right after we launched, I met a financial coach in Texas with a simple problem: he was brilliant at helping clients build wealth but completely invisible online. His advice could genuinely change lives, but his content felt like every other finance guru on the internet — stock photos, generic tips, and videos that barely cracked triple-digit views.

So I decided to flip the script. Instead of selling financial advice like a brochure, we told stories. We built characters. We wrapped serious money lessons in outrageous hooks that nobody could scroll past.

Our first breakthrough came when I convinced him to film a “finance roast” — breaking down the worst money habits people admit to online, but with sharp wit, visual gags, and subtle calls-to-action baked in. It didn’t sound like a finance video; it felt like a piece of entertainment that just happened to teach you something valuable. That clip crossed a million views in a week.

From there, we doubled down. We built a full content system:

• Short-form videos designed to spark curiosity and shares.

• Long-form breakdowns that made complex financial concepts feel like binge-worthy episodes.

• Strategic storytelling arcs that kept the audience coming back week after week.

Within a year, his content wasn’t just “performing well” — it was driving a flood of inbound clients. People weren’t saying “I saw your ad” anymore. They were saying “I’ve been binging your videos for hours — when can we start?”

The result? Over 9 million views, entirely organic. No paid ads. Just strategic storytelling, relentless consistency, and the courage to stop sounding like everyone else in the industry.

The point is, if I can make a financial coach go viral in a niche that’s usually as exciting as a tax seminar, we can make your brand impossible to ignore — and maybe even fun to watch.